Let’s Get Dressed For School

Multicolour Series Color Stripe Shoulder Bag
6 Aprile 2015
Joséphine de La Baume’s Met Ball dress – Fashion buy of the day
6 Aprile 2015

Let’s Get Dressed For School

Tuesday’s merger between Net-a-Porter and Yoox, which will create the largest and most powerful luxury e-commerce group.

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Here’s how Citibank described the combined entity in a note: “No other players match Yoox/NAP’s breadth of sourcing, client base, geographic reach, technological know-how, logistics efficiency and luxury expertise and relationships.”

Yes, presumably that means you, Amazon.

On the plus side, the combination of the two, which will be most apparent in their back-office operations, may lead to much better, faster delivery globally, more fun content on both sites (the Yoox chief executive, Federico Marchetti, calls the brand an “enter-tailer” — i.e., an entertaining e-tailer — while Net is more editorial in nature) and more personally tailored interaction.

The latter being, for me, the one eyebrow-raising bit of this marriage of equals.

After all, just think about the customer information now available to the group, which between the main sites (yoox.com and netaporter.com) and their fully owned brethren (theoutnet.com, mrporter.com, shoescribe.com and thecorner.com) will have a giant foothold in beauty, men’s wear, women’s wear, sale shopping and shoe shopping.

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Alice Ungaro
Alice Ungaro
Gravita nel mondo dello spettacolo e dell’audiovisivo sin da piccola, manifestando capacità organizzative e di leadership che la conducono velocemente dall’altro lato della camera. Fermamente convinta che lavorare con passione sia l’unico modo di lavorare, ha fatto dei suoi interessi il suo “core business” specializzandosi nell’organizzazione eventi e nella comunicazione.

1 Comment

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